CoordinationVertical expertise
A model built around the dynamics, roles and channels of Health & Wellness.
ABOUT
A vertical Data-Tech Company for Health & Wellness.
Indiretto was born in Milan with an international vision: to make the relationship between industry, retail outlets and healthcare professionals smarter, more measurable and better coordinated.
WHY INDIRETTO EXISTS
The channel creates value. Too often, it remains fragmented.
Opinions, needs, interactions and commercial opportunities emerge across the professional channel every day. When they remain scattered across different tools and stakeholders, they become difficult to understand and activate.
Indiretto exists to organise these signals and build a more effective relationship between brands and the health and wellness channel.
OUR MODEL
Vertical expertise, technology and delivery.
Multichannel orchestration
Digital channels, qualified interactions and field activities coordinated within one journey.
Measurable activation
Every project is structured to make progress, responses and outcomes clear.
ECOSYSTEM
Industry and the channel, within one ecosystem.
THE PLATFORM
Three modules, one shared direction.
PRINCIPLES
How we build Indiretto.
- 01
Relevance before volume
Interactions designed around profile, territory and objective.
- 02
Usable data
Information organised to support decisions and concrete action.
- 03
Purposeful multichannel
Every channel is selected for the role it plays in the journey.
- 04
Measurable from the outset
Objectives and progress are defined alongside the project.
- 05
Respect for professional roles
Activities and opportunities remain aligned with the profile involved.
INTERNATIONAL POSITIONING
Born in Milan. Built for international markets.
Health & Wellness combines regulations, professions and channels that vary across markets. Indiretto uses a modular, multilingual and adaptable model, shaping every project around its local context.
LET’S TALK
Let’s build a closer relationship with the channel.
Tell us about your brand’s objectives and the role Indiretto could play in the project.
Talk to us about Indiretto