Launches and awareness
Present new products, positioning and initiatives to the most relevant professional audience.
ENGAGE MODULE
Engage the channel through multichannel campaigns.
Indiretto coordinates digital channels, qualified interactions and physical materials to bring content, initiatives and opportunities to the most relevant retail outlets and professionals.
MULTICHANNEL ORCHESTRATION
More channels. One coordinated journey.
Email, messaging, qualified phone interactions, landing pages and physical materials are coordinated within the same journey, avoiding isolated activities and fragmented communication.
WHAT YOU CAN ACTIVATE
One module. Multiple activation objectives.
Information and content
Distribute scientific, commercial and professional materials through the most suitable channels.
Sampling and product trial
Collect opt-ins and target the distribution of samples shipped directly by the brand.
Channel activations
Run promotional initiatives, events, webinars, opportunities and dedicated calls to action.
HOW IT WORKS
From objective to activation.
- 01
Objective and audience
We define the expected outcome and the segments to engage.
- 02
Journey design
We select the campaign’s channels, content and interactions.
- 03
Asset preparation
We create or adapt materials, including assets supplied by the brand.
- 04
Multichannel activation
We coordinate email, WhatsApp Business, SMS, landing pages, the personal area, Voice Outreach and mail.
- 05
Monitoring
We review progress, responses and the actions generated by the campaign.
COORDINATED TOUCHPOINTS
Every channel has a role.
Detailed content and institutional communications.
WhatsApp Business
Fast interactions and contextual messages.
SMS
Reach, alerts and reminders.
Landing pages and personal area
Content, opt-ins and measurable actions.
Voice Outreach
Qualified phone-based interactions for deeper engagement and feedback collection.
Direct Mail Automation
Automated postal distribution of printed materials.
PHYSICAL ACTIVATIONS
Digital reaches the counter, too.
Printed materials
Indiretto can automate the printing, inserting and postal dispatch of materials approved for the campaign.
- 01Approved asset
- 02Preparation
- 03Postal dispatch
- 04Operational status
Physical samples
The brand manages sample shipping. Indiretto selects the target, collects opt-ins and monitors progress.
- 01Target
- 02Opt-in
- 03Shipping data
- 04Brand
- 05Campaign status
DASHBOARDS AND MONITORING
Progress and responses in one view.
The brand follows campaign development and reviews the outcomes available by channel, segment and geography.
AN INTEGRATED SYSTEM
From understanding to activation.
Identifies relevant needs, perceptions and segments.
Activates the channel through a coordinated multichannel journey.
Structures the commercial interest generated by the campaign.
YOUR NEXT CAMPAIGN
Bring the campaign closer to the channel.
Together, we define the audience, channels, content and interactions best suited to your objective.
Discuss the campaign